Sunday, May 27, 2012

Your left side is your best side

Your left side is your best side, scientists find

April 22, 2012
Courtesy of Springer Science & Business Media
and World Science staff

Your best side may be your left cheek, ac­cord­ing to a new stu­dy.

The re­search, by Kel­sey Black­burn and James Schir­illo from Wake For­est Uni­vers­ity in North Car­o­li­na, finds that im­ages of the left side of the face are per­ceived and rat­ed as more pleas­ant than pic­tures of the right side. This may be be­cause we pre­s­ent emo­tion more in­tensely on the left side of our face, say Black­burn and Schir­illo, who pub­lish their re­sults in the jour­nal Ex­pe­ri­men­tal Brain Re­search.

Past studies sug­gest that the left side of the face is more in­tense and ac­tive dur­ing emo­tional ex­pres­sion—which may ex­plain why West­ern artists’ por­traits pre­dom­i­nantly pre­s­ent sub­jects’ left pro­file, Black­burn and Schir­illo said.
“Our re­sults sug­gest that posers’ left cheeks tend to ex­hib­it a great­er in­tens­ity of emo­tion, which ob­servers find more aes­thet­ic­ally pleas­ing,” they wrote. “Our find­ings pro­vide sup­port for a num­ber of con­cepts – the no­tions of lat­er­al­ized emo­tion and right hem­i­spher­ic [right half of the brain] dom­i­nance with the right side of the brain con­trol­ling the left side of the face dur­ing emo­tional ex­pres­sion.”

Par­ti­ci­pants were asked to rate the pleas­antness of both sides of male and female faces in black-and-white pho­tos. The re­search­ers pre­s­ented both orig­i­nal pho­tos and mirror-reversed im­ages, so that an orig­i­nal right-cheek im­age looked like a left-cheek im­age and vi­ce versa. The re­search­ers found a strong pref­er­ence for left-sided por­traits, re­gard­less of wheth­er the pic­tures were orig­i­nally tak­en of the left side, or mirror-reversed. The left side of the face was rat­ed as more aes­thet­ic­ally pleas­ing for both male and female posers.

These pref­er­ences were al­so con­firmed by mea­sure­ments of pu­pil size, a re­li­a­ble un­con­scious meas­ure­ment of in­ter­est, the in­ves­ti­ga­tors found. Pupils di­late in re­sponse to more in­ter­esting or pleas­ant stim­u­li, and con­strict when look­ing at un­pleas­ant im­ages, they not­ed.





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