New Delhi: (India) Airline business seems to have become the best indicator for the changing fortunes of a nation's economy. Last year, India's bigget airline (by market share) Jet reacted to the slowdown-induced travel blues by removing business class seats from some of its planes on domestic routes to launch an all-economy brand Konnect. 
Now with the sharp revival, it has re-introduced eight business class seats on the low-cost brand planes in the first two rows. For passengers, the premium economy called Konnect Select means travelling business class at 20% lower fares than the same class in full service airlines. "The routes we converted to Konnect in May 2009 had seen occupancy falling to 60% as passengers were shifting to low fare products. The Konnect flights were going almost 80% full and so we decided to convert the remaining 20% to business class on passenger demand," Jet's chief commercial officer Sudheer Raghavan said.
Jet has three brands in its stable now — full service Jet; all-economy JetLite and Konnect with Select. "Depending on the demand from international or domestic side, we can deploy any of these services on those routes," he said.
Now with the sharp revival, it has re-introduced eight business class seats on the low-cost brand planes in the first two rows. For passengers, the premium economy called Konnect Select means travelling business class at 20% lower fares than the same class in full service airlines. "The routes we converted to Konnect in May 2009 had seen occupancy falling to 60% as passengers were shifting to low fare products. The Konnect flights were going almost 80% full and so we decided to convert the remaining 20% to business class on passenger demand," Jet's chief commercial officer Sudheer Raghavan said.
Jet has three brands in its stable now — full service Jet; all-economy JetLite and Konnect with Select. "Depending on the demand from international or domestic side, we can deploy any of these services on those routes," he said.
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